IQOS is a battery-powered electronic device that mimics the look and taste of a cigarette. The tobacco in iQOS is heated so that it emits vapor, but without burning. According to the manufacturer Philip Morris, the lack of combustion makes these smokeless cigarettes much less harmful to health. The company has also conducted a number of its own studies to prove this.
Now one of the first independent research studies on the product is published. Heat not burn IQOS HEETS Bronze Label cigarettes are a new product from the tobacco industry.
IQOS HEETS Bronze Label is a perfect thing with fresh menthol notes.

HTP – heated tobacco product, or heated tobacco products – is a new way of using tobacco. Instead of burning the tobacco, as in traditional cigarettes, the tobacco heats up and forms a nicotine-containing vapor.Both e-cigarettes and HTP products form a vapor or aerosol that the user inhales. None of the products form smoke, but while the nicotine in e-cigarettes is added in a liquid solution, it comes in the HTP products from tobacco.
The HTP technology originates from Japan and has been around since the 1980s. The product category is called “heat-not-burn”.

The current IQOS HEETS Bronze Online Label products are not similar to the early variants, which means that even if research has been carried out on the HTP products since their inception, conclusions about previous products cannot be applied to the latter.
The health effects of the new products are very unclear, but there are no any dangerous risks discovered in the tests.

IQOS HEETS Bronze Label sticks have not been on the market for a very long time. In addition, the tobacco industry is often behind the studies done so far. This means that there is a great need for independent studies to clarify the risks.

HTP products are sold today in about 40 countries and there is a big difference in how they are regulated and handled depending on, among other things, the countries’ capacity for tobacco control. But they win hearts of numerous smokers of different countries.