HeatSticks is a tobacco heating device. The manufacturer positions IQOS HeatSticks as a chance to switch to non-harmful methods of delivering nicotine to the body for those who cannot or do not want to quit smoking.
The problem of smoking is not tobacco, but its combustion, during which tar is formed, with the release of carbon dioxide and water vapor. But in the next section of the cigarette, where the temperature is about 600 degrees, other changes in organic matter occur: aldehydes, benzopyrene and other carcinogens are formed. Like when you barbecue on charcoal. Therefore, the task of HeatSticks is to heat the tobacco below the temperature at which such changes in organic matter occur ”

But even here, as Forbes wrote, there is a contradiction. It’s one thing for smokers to switch to less harmful cigarette counterparts. But these devices are creating a slew of new nicotine addicts lured by claims of little (or less) harm to the product.

It follows that the company can play up the story that when using the IQOS HeatSticks system, the tobacco heats up, and does not burn, as a result of which the formation of harmful and potentially harmful substances is significantly reduced. And refer to scientific studies that the complete (this is emphasized) transition from smoking cigarettes to using IQOS HeatSticks significantly improves the impact of tobacco on the human body. But the company is mandated to conduct after-sales control and research monitoring how consumers use IQOS HeatSticks to determine whether the products actually meet the specified assumptions and whether selling them leads to an increase in youth consumption.

IQOS HeatSticks centers are:
competent advice and full information support for all brand products;
the ability to buy a device of a suitable color, consumables and sticks;
free test drive of equipment with the ability to return it to the store within 7 days;
personal demonstration of the IQOS system, presentation of the innovative work of heating elements, the creation of unique taste ensembles.